I was able to make the trip to the International Consumer Electronics Show in Las Vegas last week. Though the purpose of going was pre-scheduled meetings, I did have a few hours to scratch the surface of the show, and though it was incredible, I left Las Vegas with a renewed sense of purpose knowing that we have entered the right space. As the CEO of Samsung, Dr. Oh-Hyun Kwon, made abundantly clear, the Internet of Things is where it’s at, SmashToast is positioned well.
We gave the go ahead to begin tooling the mold for the PUCK housing after making several refinements. We were lucky to have the talents of Colin Heshmat, who assisted with the design of our beta version. We estimate the shell being completed in 2 weeks.
There is one issue with the hardware that has caused us to hold off pulling the trigger which involves “deep sleep” of the BLE module. Once that issue is sorted out (or bypassed for the beta period), we’ll give the go ahead to have the boards manufactured. That process requires the longest lead time, which is 4 weeks. This is a limited run so delivery to us could be sooner than that, and since we are 30 miles from the manufacturing facility & the injection molder, there should be no delay due to delivery.
We are on target with software development and haven’t been hit with any major unexpected problems. Android is a little behind iOS, which is just how our workflow is structured. So with that taken into account, our expected shipment date is mid-february.
Stay tuned, SmashToast has an exciting future ahead!
President & CEO
Chatham developer and original co-founder Andrew Brown will be joining SmashToast, Inc. — a locally based tech-startup that was recently featured in Springfield Business Journal — as its full time Chief Technology Officer starting October 2nd, according to company CEO Barnabas Helmy.
“We are thrilled to bring Andrew aboard full time. His presence will immediately strengthen our programming and development, and ensure that the products we move to market are both highly functional and elegantly designed — which is a central part of the SmashToast mission,” said Helmy.
SmashToast is a new company focused on developing mass media technology solutions through the combination of inexpensive hardware and mobile applications. The new company recently signed CCK Automations in Jacksonville as its sole manufacturer, and just closed its first stage of Angel Investment; surpassing its financial goal by 17%.
Brown, who helped found SmashToast this past March, joins the company full time from his previous position at Horace Mann, where he served as a business intelligence developer for 2 years after having received his degree from University of Illinois at Urbana/Champaign. Brown now will lead all programming development for SmashToast products. He joins CEO Barnabas Helmy and Chief Operating Officer Barbara Kolkmeier in rounding out the executive team.
Brown stressed his excitement at joining the company in this capacity, noting, “This is a company with great products under development, and significant interest from investors in the field of high tech. I’m excited for this opportunity to build this company from the ground up.”
SmashToast was recently the subject of an article about alternative financing written by Roberta Codemo, which was featured in the Springfield Business Journal. It was a great article that summarized some of the challenges a startup like SmashToast will face on its journey to success.
Read the story by clicking the link below!